“People think focus means saying yes to the thing you’ve got to focus on. But that’s not what it means at all. It means saying no to the hundred other good ideas that there are. You have to pick carefully. I’m actually as proud of the things we haven’t done as the things I have done. Innovation is saying ‘no’ to 1,000 things.”
-Steve Jobs
This month e2L is looking at elegant solutions and strategic abandonment. As we reflect on our own processes and progress, we’ve realized something. Too often we hear people assume that great results are the outcome of dumb luck. But, in reality, good results come from focus.
Here’s why luck has nothing to do with the results you’re getting.
Elegant solutions and strategic abandonment go hand-in-hand. Even though we might spend a great deal of time developing an idea, if it no longer serves our mission, partner, or business, it’s chucked to the curb in a process known as “strategic abandonment.” When we strategically abandon the things that don’t work, we have room to find solutions that work; these are solutions with the least amount of bells and whistles possible. It’s only through strategic abandonment that we can arrive at an elegant solution that’s streamlined and outcome-oriented.
When we strategically abandon the things that don’t work, we have room to find solutions that work; these are solutions with the least amount of bells and whistles possible. Click To TweetBut how do you come to elegant innovation?
It’s about saying no.
Nobody can do everything, and that’s why it’s critical to hone focus on what you can do. We’ve found it’s easier to start with what you won’t do by listing your “No” first.
For example, here are a few e2L No’s that we use to hone our focus:
Our No’s help us maintain focus in our day to day operations. This focus lets us create the most elegant solution through careful strategic abandonment.
Too often it feels like we need to do it all. But focus is the key to seeing real success. Aim for depth over breadth to make the biggest impact in the most elegant way.
Tell us in the comments: What’s your No?