Strategic Design: Taking Action

Total Number of Students: 52,399

With approximately 3,000 citizens participating in the e2L Design Process with Engage, Lewisville ISD (LISD) started its culture-shift from a top-down to a learner-focused organization. Through this process, the community defined its shared culture by designing its beliefs, vision, mission, goals and action steps. Based upon LISD’s Strategic Design, Future Ready Skills ©/soft skills were clearly articulated in the belief statements. From this effort, LISD recognized this Strategic Design as its brand: a promise made to all LISD stakeholders. After the Board’s unanimous approval, a smaller version of the community Strategic Design team worked to rebrand the district to communicate the Strategic Design promise: Real Innovation, Limitless Opportunity. To see some of LISD’s bright spots in how they are transforming learning, click here. To see LISD’s Strategic Design’s process in its entirety, visit here.

Additionally, one of the most important key results emphasized in the Strategic Design is the desire and need to be more inclusive with its community. Building business relationships and partnerships are integrated throughout the seven (7) Strategic Design goals. Because the Strategic Design is uniquely special to LISD, the district recognized it could not adopt a cookie-cutter partnership program and have it aligned with the intentions of the Strategic Design. As each word was carefully developed and argued over for complete agreement, the district decided to bring back Engage to facilitate a larger community group with principals, teachers, city mayors, business leaders, PTA representatives, Board members, retirees, mom and dads, as well as students, to build a partnership program framework. This framework taps into the human capital of the community by valuing the talent pool among stakeholders, and seeks to bring the talent into the schools benefiting students. As a result of this framework, the district’s partnership program’s sole purpose is bringing the business community into its schools to provide meaningful and relevant learning experiences for students and staff.

Due to Engage’s work, the district partnership program is authentic and models expectations of what the district wants for students. To date, some key partnerships includes CVS Pharmacy providing internships in all stores in LISD district boundaries to students who have medical interests in pharmacology, local aeronautical companies providing camps for students during the school year and summer where they are building drones to meet different needs, and urban garden development for student learning and community use. For more of a comprehensive review, visit LISD’s partnership page at

Since Engage’s work in LISD, Dr. Stephen F. Waddell retired from the district, but recently has partnered with Engage to assist school districts in Texas and Oklahoma that are designing their own transformation. Dr. Waddell has stated, “This Strategic Design process, is a realization of a 30-year dream for me. To see all of the community come together and agree on what we want for our students is unbelievable. Engage has not only met my expectations, but have exceeded them, which is very hard to do.”

Demographic Profile:
African American 9.1%
Hispanic 26.8%
White 49.6%
American Indian 0.4%
Asian 11.1%
Pacific Islander 0.1%
Two or More Races 2.9%
Economically Disadvantaged 30.0%
Non-Educationally Disadvantaged 70.0%
Students w/Disciplinary Placements 1.3%
At-Risk 24.4%